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Pet food: un mercato in continua crescita

Quanto si è disposti a spendere per il pet food di qualità?

Oggi gli animali domestici sono considerati membri a pieno titolo delle famiglie, ricevendo un’attenzione e una cura sempre maggiori. In Italia, il settore del pet food sta vivendo una rapida espansione, con un significativo aumento del business legato agli animali domestici. La ricerca analizza l’impatto della “parentizzazione” sulla spesa per il pet food in Italia.

Obiettivo: comprendere come questa tendenza influenzi le decisioni di spesa dei proprietari di animali domestici e le implicazioni per l’industria.

Metodologia: raccolta dati, analisi sociodemografica, indagine comportamenti di spesa, analisi impatto economico.

Risultati attesi: panoramica sulle abitudini di spesa, evidenziazione del benessere animale e informazioni utili per le imprese del settore.

Implicazioni socio-economiche: adattamento strategie di marketing, sviluppo prodotti mirati, politiche di benessere animale.

Data

Set 29 2023
Expired!

Ora

5:00 pm - 11:55 pm

Luogo

Università degli Studi di Messina

Categoria

Organizzatore

Università degli Studi di Messina
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Calendar

Nessun evento trovato!