Pet food: a constantly growing market

How much are individuals willing to spend on high-quality pet food?

Today, pets are considered full-fledged members of families, receiving increasing attention and care. In Italy, the pet food industry is experiencing rapid expansion, with a significant increase in business related to domestic animals. This research examines the impact of “parentification” on pet food expenditures in Italy.

Objective: To understand how this trend influences spending decisions of pet owners and its implications for the industry.

Methodology: Data collection, socio-demographic analysis, consumer behavior survey, economic impact analysis.

Expected results: Overview of spending habits, emphasis on animal welfare, and valuable insights for industry stakeholders.

Socio-economic implications: Adaptation of marketing strategies, development of targeted products, animal welfare policies.